

to be fair, the drive in question is a NAS drive, which is not a backup drive by its intended default usecase, unless you slapped it in a nas thats stored as a cloud storage in an offsite location.
its just a matter of people understanding that data redundancy is not a backup, just a level of data safeguard, as it only partially covers some of the forms of data loss and not all of them (e.g not immune to physical methods of data loss like fires, floods and stuff)
black friday died when it became a normie holiday for sales. part of the reason why black friday worked before hand was that buyers are 100% aware of the product theyre buying and how much it is valued. anythings a “sale” if you’re selling it to an audience that doesn’t know what it was normally priced.