This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.
A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.
Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.
Willing to bet uBlock Origin will make it so I never see a single one of these ads.
Firefox forever.
And Revanced for android is just 😘🤌 chef’s kiss.
Use Freetube or Invidious, problem solved.
Only Freetube is being actively attacked by Google and Invidious is basically dead.
For future readers: Freetube currently works. Using it right now. Invidious works too, granted some instance do not. One needs to look for ones that are currently active.
You should pay off you don’t like the ads.
YT + Music is a fantastic value.
Queue a line of people screaming it’s trash while not being able to get over their addiction of the service.
Agree. I love my ad blockers and 🏴☠️ but I happily pay for YouTube because it’s given me so much over the years
