Filed just yesterday, September 2nd 2025.
STEAM FRAME™ trademark registration is intended to cover the categories of computer hardware; computer networking hardware; computer peripherals; computer hardware and computer software for the reproduction, processing, and streaming of audio, video, data, text, and multimedia content.
https://uspto.report/TM/99370857
STEAM FRAME™ trademark registration is intended to cover the categories of computer game consoles for recreational game playing; video game consoles; video game accessories, namely, controllers for video games.
I think they perceive it as a threat to their…skill? If everyone can casually swap out parts without any effort nor risk, it invalidates the experience of the people who had the will and ability to perform the work. Also, it might be a case of “it was always done like this.” Many computer nerds from the 90’s are now approaching or beyond their forties. Getting old sucks, since the things from childhood tend to fade away, replaced by something new and alien.
That is my guess. Short of obtaining the disturbing ability to read minds through the internet, I have to make assumptions.