

Paywall it for short term gain, at the expense of long term viewership growth.
Making a company worse for increased short term revenue, at the cost of customer retention, product quality, etc. causing increased turnover which further compounds all the other steps. Is a common issue among all modern companies.
In short, there was a shift in MBA education a while back that includes a bunch of lies-by-omission and misrepresented data. Meaning that the only thing on their mind when they graduate, is to please investors at any all costs, including company longevity.
Based on the drop in Safari usage on mobile and desktop, and the increase in Firefox and Opera usage. I’m sort of assuming they swapped over to use the builtin VPN in opera or an extension in Firefox to bypass the blocks.